Zurab Gumbaridze is a Georgian entrepreneur, media executive, and creative strategist with more than 15 years of experience across advertising, broadcasting, production, and entertainment. Throughout his career, he has built a reputation for combining commercial vision with creative innovation, leading Georgia’s most influential media and communication businesses. 
Serving as CEO of Saleshouse Intermedia for nearly a decade. His international industry involvement also included serving as a Board Member of EGTA, the European trade association for advertising and media platforms. 
From 2019 to 2025, he was the Founder and CEO of Formula, one of Georgia’s leading broadcasting companies.
Driven by a long-standing passion for the iGaming industry, Zuka transitioned his creative and production expertise into game development and entertainment technology. In 2025, he became Founder and Chief Commercial Officer of Speelo, a crash game provider based in Georgia focused on delivering a new generation of innovative and engaging crash games. By combining unique mechanics, immersive gameplay, and a fresh player experience, Speelo aims to redefine the standards of interactive entertainment in the global iGaming market.
Zuka’s vision is to merge creativity, technology, and player behavior into gaming experiences that go beyond traditional formats — creating products that are innovative, commercially impactful, and deeply engaging for players worldwide.