Viktoriia Grygorenko is the CEO of The Playa, AI-driven personalization solutions that help iGaming operators increase player engagement, revenue, and marketing ROI by up to 25%. She leads a team of industry experts with 10+ years in product, data, and machine learning, serving enterprise operators, including those with $10M+ in monthly GGR. Viktoriia has a finance background and is an ex-McKinsey consultant with deep expertise in scaling teams, product strategy, and operational excellence.