Tom Voaden is VP Account Management at Trustly, where he leads strategic relationships with some of the world’s leading gambling and financial services merchants. He focuses on helping operators drive conversion, optimise payment performance, and scale internationally through next-generation pay-by-bank solutions.

Tom brings deep expertise across the payments value chain, with a strong track record in partnerships, commercial strategy, and payment orchestration. Prior to Trustly, he held senior roles at BR-DGE, where he worked closely with merchants and partners on orchestration strategies, and spent seven years at Visa driving emerging payment flows and partner-led growth.

Known for combining strategic insight with hands-on execution, Tom specialises in helping high-growth merchants navigate complexity and unlock incremental revenue through smarter payments.