Simo Dragicevic has been a technology entrepreneur in the gambling industry since 2010, as founder of BetBuddy, a pioneer in Artificial Intelligence and gambling, which was acquired by Playtech Plc in 2017. He is also the Co-founder of AiR Hub, the industry's first, dedicated AI research lab established at UNLV's International Gaming Institute.

The mission of AiR Hub is to advance the emerging discipline of AI within the gambling sector and create the industry’s ecosystem for collaborative AI research. Its flagship State of AI in Gaming annual report is the first comprehensive, data-informed overview of AI in the global gambling sector.

Previously, Simo was Managing Director and Head of AI at Playtech and has also served on the boards of the Great Britain regulator, the Gambling Commission, and the Responsible Gambling Council. Prior to founding BetBuddy Simo was Director of Major Programmes at Barclays Plc and began his career at Accenture.