James Boyles
Director of Player Safety Strategy & Experience,
evoke
James Boyles leads player safety strategy and customer experience across Evoke’s regulated markets, transforming player risk from cost centre to commercial enabler.
Prior to Evoke, James led the participant protection transition programme at Allwyn during the UK National Lottery changeover, and established the GCC’s first licensed gaming and lottery operation at Momentum Group in the UAE. His career spans multiple European jurisdictions, the Middle East and the UK National Lottery.
Prior to Evoke, James led the participant protection transition programme at Allwyn during the UK National Lottery changeover, and established the GCC’s first licensed gaming and lottery operation at Momentum Group in the UAE. His career spans multiple European jurisdictions, the Middle East and the UK National Lottery.