Fiona Power is the Founder & Principal of Power Room 'ire Partnerships & Advisory, a boutique consultancy focused on strategic partnerships, market entry, and operational execution across the global gaming and sports betting industry. She has recently also taken on the role of Chief Commercial Officer at The Unit, specialists in product design and development for the sports betting and iGaming sectors. With over 12 years at Flutter Entertainment, including serving as Senior Director of Partner Relations at FanDuel, Fiona has led complex, multi-state partnership deals and played a key role in building and launching over 20 retail sportsbooks across the U.S. She has worked across operators, tribes, suppliers, and rights holders, driving commercial growth and delivering large-scale execution in highly regulated markets. Fiona now advises operators, suppliers, and investors on how to navigate the U.S. market, structure high-impact partnerships, and turn strategy into execution. She is known for her ability to build strong, lasting relationships and for bringing clarity and momentum to complex initiatives.