Eduards Jakubovs started working in the iGaming industry in 2009 in Riga, Latvia when he joined a fast growing Swedish company, Betsafe, which at the time was expanding in the Latvian market. In January 2011, Eduards moved from Riga to Malta and in July 2011 Betsafe was acquired by Betsson Group. Eduards remained employed by the Group and after spending multiple years in various service-related roles – overseeing Complaints, Disputes and Service QA functions - started focusing on Safer Gambling and AML in 2015. Eduards has been leading the Responsible Gambling Operations for the Group since 2017.