I am an innovative product and business leader focused on enhancing customer experiences through research and analysis of product development. I am skilled in utilising consumer and business data to drive product selection and promotional strategy as well as develop loyalty/reward programs to create unique customer experiences for client retention.

I am a strong leader and communicator with the ability to build and maintain relationships with internal and external parties including suppliers, managers, stakeholders, and business partners. I am successful in building, restructuring, and training high performing teams to support business objectives and corporate growth. I also excel at identifying areas of improvement, developing strategies, and implementing solutions to boost ROI and profitability.

Outside of work I like cooking things outdoors (with real fire), pretending I know something about cars, and occasionally taking some nice photos.