KEYNOTE: Friction-Right Onboarding: Elevating Player Experiences in a High Stakes Environment

TransUnion will explore the concept of "good friction" and its effective use in enhancing security measures without significantly disrupting player satisfaction. By examining case studies and current industry practices, we will emphasise the importance of balancing the protection of sensitive information with building player trust. Attendees will gain insights into innovative approaches and practical solutions for integrating friction to deter fraudsters while keeping legitimate players engaged and satisfied.

sponsored by TransUnion