PEER ROUNDTABLE: Promo Abuse: Competitive Balance with Bottom Line

Promotional offers remain one of the gaming industry's most powerful acquisition and retention tools, but they also create significant challenges around bonus abuse, multi-accounting and commercial sustainability. As competition across North and South America intensifies, operators are increasingly being asked to strike the right balance between rewarding genuine players, protecting profitability and preventing increasingly sophisticated forms of abuse.

This closed-door discussion will bring together senior leaders to explore how operators can build sustainable promotional strategies that drive growth whilst minimising fraud, operational complexity and unintended consequences.

Key themes will include bonus abuse prevention, player segmentation, fraud detection strategies, promotional effectiveness, operational controls, and how operators can balance competitive acquisition strategies with long-term profitability and player trust.